hitting of time. However, Classy’s data team found that Giving Tuesday does not cannibalize year- end giving, and instead that donor demographics of those who donate on Giving Tuesday are diferent from those who give during the last five days of the year.7 Instead of leaving donations on the table by leveraging only either Giving Tuesday or a ...
BENEFITS TO KNOWING DONORS Members and donors are crucial to First Book, but these dedicated users weren’t easily trackable, especially within a database of thousands. This is one of the reasons First Book is so excited about the Classy for Salesforce integration and the ability to have a single repository for their most devoted constituents. Further, First Book can facilitate the reporting ...