This year’s State of the Industry report on coffee and RTD coffee drinks highlight how the overall category is shifting gears to drive growth and meet consumers’ changing preferences.
The National Coffee Association of U.S.A. Inc., New York, (NCA), reports that coffee consumption remains strong among Americans. More American adults (66%) are drinking coffee each day than any other beverage — aside from bottled water. Eighty-five percent of past-day coffee drinkers had coffee at breakfast, while 82% drank coffee at home.
A recent Innova Market Insights report discusses how U.S. consumers perceive hot and iced coffee as two distinct products, requiring brands that incorporate both into their portfolios to approach messaging unambiguously.
Coffee ingredients are increasingly being used in formulations as supporting components rather than the sole focus, experts note.
Infused with Brazilian coffee, Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar is available nationwide in three signature flavors, Dark Blend, Vanilla and Caramel, while the zero-sugar counterpart comes in Dark Blend and Vanilla.
As coffee rationing also was commonplace across Europe during World War II, Finland turned to the use of mushrooms to compensate. Inspired by Finland’s deep cultural connection with mushroom coffee, Four Sigmatic Founder Tero Isokauppila set out to launch the Original Mushroom Coffee in 2012. “Raised on a 13th-generation Finnish family farm, Tero grew up foraging for mushrooms and drinking ...
In Beverage Industry ’s September 2021 eMagazine, IRI’s Executive Vice President and Practice Leader, Sally Lyons Wyatt, acknowledged the coffee market’s uptick in sales, primarily in the RTD and single-cup segments. “Ready-to-drink and single-cup are the segments driving coffee growth … The easy, convenient nature of brewing a single cup at home has increased in popularity since the ...
FreshBrew Group, Houston, one of the largest private-label coffee and tea roasters in the country, announced the acquisition of Long Island City, N.Y.-based White Coffee Corp.’s Branded Coffee licensed division, which includes the nation’s largest portfolio of licensed bagged coffee and K-Cup products.