MSN: Is the new Dos Equis guy the same as the original? All about the 'Most Interesting Man in the World' as iconic persona returns online
Is the new Dos Equis guy the same as the original? All about the 'Most Interesting Man in the World' as iconic persona returns online
MarketWatch: DOS EQUIS(R) BRINGS BACK THE MOST INTERESTING MAN IN THE WORLD(R)
CNN: Dos Equis revives ‘Most Interesting Man’ ads as beer sales struggle
Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around the beleaguered brand. Sales of the Heineken-owned Mexican lager dropped ...
Marketing Dive: Why Dos Equis revived the Most Interesting Man amid category headwinds
Dos Equis is bringing back “The Most Interesting Man in the World,” the iconic brand character and campaign that it sunset in 2016, per details shared with Marketing Dive. The original campaign ran ...
AOL: Exclusive: The Most Interesting Man in the World Jumped When Dos Equis Asked Him Back