Kawaii (かわいい) is a Japanese term and aesthetic referring to the broad cultural concept affirming items, behaviors, and visual styles that evoke childlike cuteness, sweetness, and charm; qualities that "make one's heart flutter."
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In this article, we will be answering all of your questions about this curious cultural anomaly. What Is Kawaii? What does Kawaii mean? The word “Kawaii” is derived from the Japanese expression Kao Hayushi, which means “blushing”.